Digital adoption is the process by which users learn to leverage new technology (software products, apps, websites, etc.) to its fullest potential and derive maximum value from a digital process or solution.
Digital adoption is a process focused as much on humans as it is on technology. It aims to increase user productivity, improve user experiences, and optimise software. A successful digital adoption strategy sits at the intersection of these three pillars and culminates in an effective, mature digital workplace.
Digital adoption refers to:
- The implementation and adoption of new software or technology
- Adoption of digital workflows or processes
- Adoption of a digital culture or mindset
- Organisational changes that occur as part of a digital transformation
When successful, digital adoption has far-reaching business impacts. However, such initiatives can cause workplace friction and will fail if not managed properly.
The benefits of digital adoption include:
- Streamlined workflows
- Reduced costs
- Automated business processes
- Improved revenue
- Increased customer satisfaction or employee satisfaction
Because digital adoption is not a trivial endeavour, many businesses utilise digital adoption solutions such as digital adoption platforms (DAPs) to streamline user onboarding, optimise daily operations, and ultimately realise the true value of their systems.
Apty’s SaaS suite includes all the tools your customer needs to build engaging tours, onboarding flows, and on-screen guidance. With Apty we can improve user experience to increase productivity, reduce churn, and decrease support desk load.