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With staff shortages affecting nearly every industry, how to make their workforce more productive is a key concern for today’s business leaders. But, how can you measure productivity, what are the challenges affecting productivity, and how can you counter them? Keep reading to find out.


What is productivity?

The Cambridge English Dictionary defines productivity as: “The rate at which a company makes goods, usually judged in connection with the number of people and amount of materials necessary to produce the goods.” (Cambridge Dictionary)

What does a productive organisation look like?

A productive organisation is able to maximise its outputs against its inputs.


Challenges affecting employee productivity

  1. Access to the right tools and equipment
    One of the greatest threats to employee productivity is not having the right tools or equipment to perform their job effectively. The quality of these tools is also important – if an employee is working from an (old) laptop which is low on disk space, every task will take longer and they will become frustrated.
  2. Poor training is a key challenge impeding employee productivity. As organisations needed to switch to support hybrid work during the height of the pandemic (and beyond), they invested heavily in cloud apps. Today, employees typically use 3-5 apps to complete a single work task. However, in many cases, they have not been trained effectively and are not using the software to its full potential.
  3. Lack of a structured onboarding process
    Many companies were already struggling to onboard employees effectively before the pandemic and hybrid working added fuel to the fire. With employees now having to learn many new software programs, onboarding can take much longer, according to the Harvard Business Review, the average onboarding program lasts 90 days.

  4. High employee turnover
    According to recruiting vendor Workable, it takes between 20-30 days to hire a new employee. Add to this the aforementioned time to onboard and it can be a year until an employee reaches their full potential (Gallup). If an employee then leaves within or shortly after a year, this can have dire consequences on an organisation’s productivity.
  5. Distractions and lack of employee motivation
    If employees have to spend a long time trying to find and access the software tools they need to do their job, they risk becoming distracted or unmotivated.

    Other challenges include ineffective management and a lack of clear direction or objectives.

How can you measure productivity?

In traditional industries such as manufacturing, it is much easier to measure workforce productivity. For example, Ford can look at how many cars are produced per quarter and compare this with the cost of production. However, with an increasingly digital workforce, it can be difficult to measure productivity. By using a digital adoption platform, you can measure employees’ productivity whilst using a particular software app, such as how long it takes them to complete a particular task. This could be measured per country, or based on the type of device or browser the employee uses.

How can you improve productivity?

  1. Investing in a Digital Adoption Platform
    As the workforce becomes increasingly stretched, pulling employees out of their day jobs to attend traditional classroom or online training becomes less and less appealing. But, this type of training has also proven to be less effective, with 75% of what is learnt, being forgotten within 24 hours. A digital adoption platform like Apty, gives on-screen guidance to employees as they carry out their tasks, in real-time, so that they can learn how to use the software whilst using it.
  2. Improving employee performance
    Many employers lack visibility over how employees are navigating through software. With a Digital Adoption Platform, you can monitor how long users take to complete key workflows and see exactly where they need support to be able to complete workflows faster or to boost completion rates.
  3. Boosting morale and encouraging teamwork
    Using the segmentation feature of Apty, you can compare how fast different functions or country teams complete particular workflows and use the announcement feature to encourage or send praise to particular groups of users. At the same time, if a user isn’t complying with the offered guidance, the system will send them a prompt. In line with GDPR rules, this is all done anonymously.  
  4. Providing a pleasant working environment
    One way to improve the working environment for employees is to make it just as easy to work from home as in the office. A digital workplace like Workspace 365, brings together all the software apps and tools employees need to do their daily job in one place, all accessible with one login! This saves them time and reduces the risk of distraction.

As well as having the right tools and software, employees also need the support of a Digital Adoption Platform, so that they can use these tools effectively.


What solutions exist for improving productivity?

At Dyanix, we have a number of solutions to enhance your productivity. From tools which give you insight and analytics into your workflows to those which either automate content-intensive workflows or make your daily work more efficient. Here is a list of some of the solutions we currently offer:


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